About Us

Our Story so far, our Vision and Values that truly make us who we are.

About Us

Our Story so far, our Vision and Values that truly make us who we are.

Our Story

How it all began, and What all led us to where we are today.

Woman wearing Antique Jewellery necklace

At Soni Dwarkadas Virchand, jewellery is not a product, but rather an Expression of Art. We’re a leading jewellery brand from Bhavnagar, Gujarat.

It was 1915, the late Founder of our brand, Shri Virchand Motichand had started the work of making silver ornaments in a shop which he had rented for just Rs. 7 from Shri Balkrishna Parekh. That is where it all started, and in a way it was quite the beginning of a new era for us.

At the time, the shop was named as Soni Virchand Motichand. Because of his strong inclination to participate in India’s struggle for independence, he joined the Indian Freedom Movement to fight against the Britishers for independence, leaving his eldest son Shri Dwarkadas the responsibility of his shop.

Bride with Parents Before Marriage Ceremony Wearing Bridal Jewellery

With the advice of his lawyer the shop’s name was changed to Soni Dwarkadas Virchand. Time passed by and due to an untimely tragedy Shri Dwarkadas passed away at a very young age. This unfortunate incident brought the whole responsibility of the shop on 16 year old Shri Kantilal Virchand. With the support of Hiraba, and only with Rs. 22 in his hand he started his business.

Shri Kantilal Virchand was more interested in trading of ornaments, so he dropped out of making ornaments. With his skill and talent put to test, he was finally able to successfully come out of a very difficult phase of life. He was later blessed with three sons and a daughter.

Bride with Parents Before Marriage Ceremony Wearing Bridal Jewellery
Bride wearing Bridal Jewellery holding hands of Father at the Marriage Venue.

In the new era, Shri Sharadbhai, Dilipbhai & Sunilbhai’s efforts took the business to greater heights. Their outstanding qualities of Integrity & Commitment led them to launch an array of Creative and Innovative gold & diamond jewellery designs one after another, and winning Customers’ Trust. This enabled Soni Dwarkadas Virchand to flourish into a 1650 sq. ft. 3-Floor dazzling showroom at M.G road, Bhavnagar.

Mr. Sunil Soni has always believed in technology, he has consistently innovated customized designs through his knowledge of jewellery designing and as a result Soni Dwarkadas Virchand has became famous all over Saurashtra to became One of the Most Trusted Jewelers of Bhavnagar.

Set of Diamond Necklace & Earrings

In 2014, we were further able to expand this rich legacy of Trust by launching the Biggest Jewellery Mall (6100 sq.ft) of Bhavnagar at Waghawadi Road.

As our next generation of leaders, Mr. Anand Soni and Mr. Harshil Soni have led efforts to onboard many distinct brands of Bangles at our luxurious ‘Bangles House’, and as part of our Wedding Jewellery business, have introduced a ‘Bridal Studio’ which will not only enhance the experience of buying gold jewellery but will also provide a Virtual Experience of becoming a Bride.

Set of Diamond Necklace & Earrings
Bride wearing Bridal Jewellery holding hands of Mother standing beside her at the decorated Marriage venue,

Mr. Hemil Soni is the latest to join the business with his knowledge of Real Diamond jewellery. He brings a dynamic, youthful perspective to the products as well as business operations.

In this wonderful journey so far, our customers have trusted and supported us unconditionally. Their unwavering faith and love fills our heart with immense joy and pride.

Soni Dwarkadas Virchand – 100+ Glorious Years of Trust and Success.


Creativity & Innovation


Customers' Trust

Our Vision

“To give every customer much more than what he asks for in terms of selection, quality, value for money and customer service, by understanding local tastes and preferences and innovating constantly to provide an unmatched experience in jewellery shopping.”

Your Happiness is Our Reward!

"They have largest collection in Bhavnagar for sure. Great unique designs. Best competitive rates. Friendly and polite staff. Best part is owners are 100% involved with each and every customer. Only go to jeweler in Bhavnagar for all the jewellery."
Mr. Miten Shah


"They make my day very special with their delicate designs i am very happy to visit the show room seriously you have to visit Soni Dwarkadas Virchand . The most thing is that they gives the right advice to you which helps us to much. They have a lots of designs at real diamond which create a great level of our life. I am very thankful to Dwarkadas Virchand."

Ms. Sonal Balani


"Antique jewellery are awesome also liked rose gold jewellery #bridle collection amazing experience with co operative staff."

Ms. Alpa Makwana


"Best gold shop in bhavnagar. I recently purchased ornaments good quality of gold like bis 91,60 hallmark with having reasonable rate and making charges."
Mr. Rajesh Pattani



Looking to buy wedding jewellery, bridal jewellery, gold jewellery, diamond jewellery, platinum jewellery or silver jewellery in Bhavnagar, Gujarat? Visit Soni Dwarkadas Virchand Jewellers, and choose from a wide collection of exquisite masterpieces.